If your website has been affected, most likely it’s because of low-quality backlinks pointing to it. So, you should take a close look at your link profile and weed out any “unnatural” backlink you see there.
If your site hasn’t been affected – good for you; but I’d recommend to perform a backlink scan anyway, because you never really know who might be linking to you (could save you time and headache later on).
Yes, I know, performing a link audit and getting rid of bad links is easier said than done, but the task becomes easier when you have a clear plan. And this is something I’d like to talk about – getting a Penguin 2.0 action plan.
How to spot low-quality backlinks
Just one day before Penguin 2.0, we shared a comprehensive guide to backlink audit on the Link-Assistant.Com site. It covers the types of links that are likely to be the problem in the light of Penguin 2.0. So, how do you identify the low-quality links? Usually they are the ones that:
Come from PR-n/a or PR0 sites
Are site wide
Come from very new domains
Come from domains with little traffic
Come from sites with identical C class
Are from pages with a big number of external links
If you see those in your backlink profile (particularly if some of those characteristics overlap), you should probably include them into your to-remove list.
You have singled out the bad links, now what?
From what some SEOs and webmasters write on blogs and forums, it seems that many are confused as to what to do with the suspicious links pointing to their site. Will Google just discount them? Would disavowing them be enough? Should they now expect an unnatural link warning or a slap from Penguin?